Unlocking brand potential at the shelf

Developing rewarding relationships with Premium Retailers and Consumers

YOU BENEFIT FROM BESPOKE, DATA RICH AND TRANSPARENT LOGISTICS SOLUTIONS

Our gate-to-shelf service delivered by our integrated supply chain ensures management of the entire logistics process.

From cost, location, clearance and condition, you benefit from 100% transparency on each shipment.

Supermarket | Doing Business in China

THE CRITICAL IMPORTANCE OF THE LAST THREE FEET

The term ‘The Last Three Feet’ represents the buying decision that a consumer makes when standing three feet, i.e. one metre, in front of a retail shelf, or looking to buy via an e-commerce site on a screen.

‘The last three feet’ is the critical moment of truth in retail. It’s where all the work that you’ve done so far pays off. That’s why we help your brand differentiate and get the edge to win at this critical moment.

TRANSPARENT RELATIONSHIPS TO ENABLE YOUR BRAND POTENTIAL

We work directly with trusted Retail Buyers in Premium Retailers to ensure that your brand stands out.

You stay in control with full visibility on in-store activity, shelf presentation, sales rates and pricing. You’re in control. You decide how your brand is presented to consumers at ‘the last three feet’.

Salmon Fillet
Logistics Services

DIRECT-TO-STORE ACCESS WITHIN 72 HOURS

Our logistics support ensures your fresh food reaches direct-to-store within 72 hours of leaving Australia or New Zealand.

With direct-to-store service covering 80% of Mainland China, our Fast and Fresh Delivery Service is ideal for ensuring your high-value, sensitive fresh food arrives in front of consumers in the best possible condition.

IN-STORE PRESENTATION OPPORTUNITIES DELIVER RESULTS

Our comprehensive services ensure your brand’s in-store presentation is optimised to meet Chinese consumer needs.

With Peloris, you benefit from a total solution.

Full transaction transparency

Sales dashboards

Retail storeroom management

Retail shelf merchandising

KOL live streaming events

Bespoke enablement and in store activation

POS development and Retail Displays

In store demonstrators and sampling events

FAQ‘S

How does Peloris help in building transparent relationships?

The fundamental difference between Peloris and the traditional Chinese importer/distributor is that we are not your customer!

Peloris connects you directly to the Chinese retailer and/or ecommerce customer and in the process provides you full visibility of inventory storage locations, quantities, sales channels, product positioning, merchandising activities, sales forecasts, demand planning, retail and ecommerce sales.

Who owns the brand strategy?

The brand owner retains full ownership and responsibility for the brand in market. Brand support in market is agreed between the brand owner and the China retailer or ecommerce partner

How does Peloris support product merchandising activities?

Peloris will facilitate discussions between retailers and the brand owner on in store merchandising activities and timing.

Once the merchandising plan has been agreed, Peloris will provide in country support to manage and monitor the activities in accordance with the plan.

READY TO UNLOCK YOUR BRAND’S POTENTIAL AT THE LAST THREE FEET?

Talk to Australia and New Zealand’s leading export and logistics provider and identify how your fresh food brand can access the China market.